Sirens 2017: Round 1

Staff Writer

Melbourne agency Clemenger BBDO have backed up their 2016 Gold Siren award triumph with a first round win in the 2017 awards, taking out the campaign category and overall win. 

Creatives Richard Shaw and Russell Fox won with the “Dog Breath Campaign” for PEDIGREE DentaFlex. The winning ad puts dogs’ bad breath down to things we leave around the house and explains that it can be solved. Richard Shaw and Russell Fox said: “Our inspiration was getting licked on the face by a dog with bad breath – it wasn’t great. We had a lot of fun making the ads and it was nice to have a client who wanted to use radio creatively. We also had a great voiceover artist, Adam (surname to be kept secret so people can’t steal him) with great comic tone.” 

Listen to the winners here.

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