SEN Gold Coast unveils new content strategy

SEN Gold Coast 1620am has announced a significant revamp of its content strategy, which will see it adopt a near 50-50 split in its coverage of both NRL and AFL content.

Launching today (Monday March 3^rd), SEN says this strategic shift is designed to better serve the large number of Victorian expats on the Gold Coast who have a keen interest in AFL, while continuing to cater to the strong NRL following in the region.

The new hybrid model aims to provide a unique point of difference in the market.

During weekdays, after Coz and Heals (Breakfast with Corey Parker and Ian Healy), SEN Gold Coast 1620am will then take Whateley (Mornings) and Dwayne’s World (Afternoons), followed by The Run Home with Joel and Fletch (Joel Caine and Bryan Fletcher) and Sportsday with Scott Sattler and Mat Rogers.

The week’s programming will be interspersed with other programs important to Queenslanders, including Morning Glory with Matty Johns on Friday mornings, The Captain’s Run on Wednesday afternoons and The Throwdown with Mal Meninga on Thursday afternoons.

There will also be more AFL content played on weekends, but with the Gold Coast Titans (NRL) and Gold Coast Suns (AFL) games always taking precedence.

SENQ 693am – based in Brisbane – will remain unchanged in its content and can also be heard in the Gold Coast region.