SEN and SENZ sign deal with New Zealand Thoroughbred Racing 

Sports Entertainment Network and SENZ have signed a multi-year content partnership with New Zealand Thoroughbred Racing (NZTR), intensifying the promotion of racing throughout New Zealand.

The exclusive partnership will see SENZ deliver weekly racing content in collaboration with NZTR.

This increase in content will range from in-depth editorial, written analysis, behind-the-scenes video content and unique audio opportunities.

While the content will majorly feature across LOVERACING.NZ platforms, it will also be distributed throughout Australian racing platforms where New Zealand racing is experiencing growth.  

The content partnership will be led by SENZ’s recently appointed Head of Racing – New Zealand, Shane Cuthbert, with a stable of women and men racing talent to help influence interest in New Zealand Thoroughbred racing. 

Specific content will be created for major race days as part of the partnership, including race day previews and reviews from across the country, feature interviews with key industry participants, form analysis and an in-depth look at upcoming initiatives throughout the industry. 

Dan Smith, General Manager – Customer at NZTR said: “We identified that to drive the next stage of our content agenda under the LOVERACING.NZ brand we needed to challenge the current model. 

“As we looked at options, partnering made sense and based on the relationship built with SENZ it was a natural progression.  

The content partnership will see key NZTR talent join SENZ, with a specific focus to support New Zealand Thoroughbred racing. 

“We are delighted that this partnership will see NZTR talent join SENZ and play significant roles in producing the dedicated content. This is a great outcome for them personally as they join a diverse media corporation with broader opportunities, while also retaining their connection to the industry they love,” said Smith. 

Sport Entertainment Network CEO Craig Hutchison said the partnership will provide New Zealand racing fans with unprecedented levels of unique and exclusive content. 

“We believe strongly in the direction of New Zealand Thoroughbred racing and are pleased to support the code through a growth phase, including initiatives like The Grand Tour Racing Festival in partnership with SENZ,” said Hutchison.

“On top of our own existing popular racing shows on SENZ like The Mail Run, The Good Oil and Breakfast With The Kiwis, the opportunity to serve the industry and build out a rich slate of content is an honour.”