Content Items July 16, 2014

SCA “Unrivalled Digital Leader in Aussie Radio Landscape”

Southern Cross Austereo have positioned themselves as the “Unrivalled Digital Leader in Aussie Radio Landscape”

The stats again read pretty impressively. Sourced from the official Neilson Market Intelligence (Domestic) and Nielson Answers data, and sliced and diced, here’s a quick summary of some key findings from the SCAengage team. You can view the latest FULL Slideshare presso below.

SCA Year On Year:

SCA traffic increased 112% year on year in Australian Average Daily Unique Browsers to 221,501 – (Neilson Market Intelligence (Domestic) June 2013 to June 2014 SCA National Network)
Today Network Traffic increased by 104% year on year in Australian Average Daily Unique Browsers to 143,368 – (Neilson Market Intelligence (Domestic) June 2013 to June 2014 Today National Network)
Triple M Network Traffic increased by 157% year on year in Australian Average Daily Unique Browsers to 73,212 – (Neilson Market Intelligence (Domestic) June 2013 to June 2014 5 x Triple M’s & Triple M Classic Rock Digital)

Monthly From SCA:

The presentation then swings into the SCA Monthly Ratings where the Group now Ranks 15^th – up two spots from May 2014 – (Neilson Online Ranking Report (Domestic) Period Monthly 1/6 to 30/6/14) Australian Average Unique Browsers)

One bit of data worth noting – is ARN’s increase from May 2014 to the results presented for June 2014. The numbers definitely show a shift in Unique Browsers for ARN’s collective brands in NSW.