Southern Cross Austereo rebrands RedFM and Spirit Radio stations

Assistant Editor

Southern Cross Austereo is rebranding its recently purchased Redwave Media radio stations as Hit and Triple M stations.

The news comes just months after SCA announced the buy-put of the Seven West Media-owned group of stations, which includes the RedFM and Spirit Radio networks.

RedFM and Spirit broadcast to regional WA towns, plus remote mine sites. They can be heard from Wyndham in the north of the state to Bremeer Bay down south.

At the time, reports suggested SCA purchased Redwave for a cash consideration of $28 million.

The rebranding will see RedFM stations fall under the Hit Network branding, while all Spirit FM stations will now be Triple M stations. The changes will be in effect as of 8am on March 16.

We are delighted to welcome the Redwave stations to the Hit and Triple M family of brands, and Im sure listeners will enjoy the unique mix of music each brand brings to regional West Australians,” said SCA chief executive Grant Blackley.

“Importantly, every station will continue to deliver strong local content and comprehensive coverage of news, information and events across Western Australia reflecting each communitys personality and values,

The Redwave acquisition takes our national radio footprint to 96 stations nationwide, to join Australias largest radio network and all the benefits that brings.

The newly branded stations will announce their show lineups in March.

  • 106.5 Red FM  Karratha  Hit 106.5
  • 101.3 Red FM  Broome – Hit 101.3
  • 91.7 Red FM  Port Hedland  Hit 91.7
  • 96.5 Red FM  Geraldton  Hit 96.5
  • Red FM remote  mine sites  Hit WA
  • Spirit 98.1 FM  Geraldton  98.1 Triple M
  • Spirit 102.9 FM  Broome  102.9 Triple M
  • Spirit 94.1 FM – Port Hedland – 94.1 Triple M
  • Spirit 102.5 FM – Karratha – 102.5 Triple M
  • Spirit remote – mine sites – Triple M WA

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Recent comments (8)
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Bob
19 Feb 2020 - 10:48 am

Will deliver strong local content with Network Afternoons, Drive and Nights.

Rob
19 Feb 2020 - 12:28 pm

Just as long as the music director keeps his job – if they swap over to network logs, it’ll just be boring high rotations in solus markets

Bill mason
19 Feb 2020 - 1:38 pm

Have been listening on the net to Red fm from Tassy for 10 years. Not impressed but could see this happening

Paul
19 Feb 2020 - 5:51 pm

I hope they don’t adopt that awful Triple M Regional playlist and hope they keep the current Spirit music format on Triple M.

Dennis
19 Feb 2020 - 10:58 pm

I hope the 80s comes back soon and radio is the centre piece of the entertainment world and my dream of being a breakfast star on 4IP comes true.

Bill Kinnane
20 Feb 2020 - 6:48 pm

Hope WA listeners will be well served with new branding.

Bill Kinnane.
20 Feb 2020 - 6:52 pm

Expect the Hit & MMM National Music policy.Will be new for WA listeners.
Local music directors will be no longer,or in name only.

thewilfer
12 Mar 2020 - 4:12 pm

A question…does anyone know what will happen to Spirit 621 radio in Bunbury and surrounding towns ? I assume that due to the Federal Government/ACMA not allowing one media company (Southern Cross Austereo) to own 3 radio licences for one radio market that the licence for the old 6EL would have to be sold to another media company. Maybe the owners of the two Mandurah radio stations (97.3 Coast FM and 91.7 The Wave FM) would consider purchasing the 621 AM licence ?

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