SCA pitch relaunch to investors
Southern Cross Austereo are certainly dominating the radio news cycle this week with the national lineup changes, and this morning, the executive team hosted an investor presentation in Melbourne.
You can see the complete presentation here.
During the presentation SCA outlined their financial performance, including their performance in relation to the debt covenants.
They also outlined the relaunch of 2DayFM and are clearly pitching it as the newest, freshest, youngest Breakfast show in Sydney, as shown in the matrix from the report below.
Head of Content Craig Bruce highlighted the 'talent pipeline', outlining the number of shows the company is broadcasting regionally, and noting the promotion of Dani Pola and Heidi Anderson into the metropolitan markets.