SCA leading the way with female talent development

Staff Writer

Many industry observers have bemoaned the lack of quality females on air in recent years, especially in major metro markets.

It’s a problem that Southern Cross Austereo have tackled head-on, especially since the arrival of Hit Network head of content Gemma Fordham.

Since Fordham’s appointment to her current position in 2016, there’s been an increased emphasis on female talent across both SCA metro networks Hit and Triple M.

Superstars like Kate Langbroek, Fifi Box and Carrie Bickmore have continued to show their experience and quality in major timeslots.

Given Hit Network is skewed towards a female audience, strong female hosts will always help to draw their target demo.

SCA have also heavily invested in and new up and coming female talent, with the likes of Ash London (2DayFM Breakfast), Those Two Girls (Early Mornings), Abby Coleman (Hit105 Breakfast), Heidi Anderson (Hit92.9 Breakfast), Tanya Hennessey (Weekend Breakfast), Zoe Norton Lodge (The Chaser on Triple M Summer Breakfast), Jess Eva (Moonman In The Morning) all featuring prominently.

With Those Two Girls filling in on Hit Network National Summer Breakfast over the recent break, it might not be long before we see an all-female Breakfast or Drive show on SCA, especially in the wake of Nine’s new Today show lineup.

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15 Jan 2019 - 6:31 am

Emma Freedman, Sam Frost and Cat Lynch still have have the potential.

15 Jan 2019 - 6:55 am

Heidi would do good on 2Day if Ash doesn’t like it.

15 Jan 2019 - 9:57 am

Oh come on. SCA are doing no more than any other network. The bias on this site is astonishing.

15 Jan 2019 - 10:57 am

Hit have a potential female breakfast show already in Those Two Girls. Sounded great before Christmas . ARN also had the Thinkergirls who were good. Not sure how the Today show will go. Good to see the networks backing women. They rated 197,000 metro viewers, significantly behind rival Sunrise, which pulled 266,000.

Nova Boy
15 Jan 2019 - 1:25 pm

We have women on air at Nove too you know though not many good ones.

15 Jan 2019 - 1:45 pm

Pretty sure a lot of them were with SCA before Gemma arrived?!?

Samantha Baxter
15 Jan 2019 - 8:08 pm

All networks have focussed on female talent. Gemma hasn’t done anything special here. Abby, Heidi and Ash were all there well before her.
A little ironic , if rumours are right – it sounds like there will none to focus on in the regions… When they network it. Thanks for the fight to save that from happening Dobbo.

15 Jan 2019 - 11:57 pm

Nova is also encouraging…
And believe Kate was even there prior to Arn & Hit.
Great to see that women are doing well regardless of the network they’re in. Go gettum girlies! All good news.

16 Jan 2019 - 7:20 am

Amber on Hit Network Regional voice overs is cool too.


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