SCA touts double-digit growth for live radio streaming in July
Southern Cross Austereo has released its digital audience figures for July which are up 30% year-on-year, reaching a new milestone of 10.1 million listening hours.
The broadcaster says more people are tuning into its Hit and Triple M brands than ever before, with live radio streaming increasing by 20% YoY to 1.1 million listeners.
Total listening hours on mobile and tablet devices is up 12% YoY, desktop listening is up 10% and smart speakers is up 69%. There were 316,000 downloads of SCA Smart News in July.
SCA’s sales chief Brian Gallagher said catchup radio is also up 80% YoY to 3.5 million downloads.
“Live radio streaming and catch up radio podcasts have continued to grow, despite COVID-19 restrictions easing, and are now firmly a part of people’s daily routine,” he said.
Smart speakers are an increasingly popular choice for listeners. SCA reported 2.1 million listening hours last month, up 69% YoY with an average session duration of two hours and 20 minutes.
PodcastOne Australia’s original podcasts recorded listening growth, rising 155% from March 1 to July 31 according to a statement from SCA.
“Smart speaker listening is also showing remarkable growth, with almost a quarter of SCA’s audience owning a smart speaker and showing enviable time spent listening,” Gallagher said.
“Digital audio growth in radio and podcasting is set for a big year as more listeners tune into Hit and Triple M, more often and for longer than ever before.”
Triple M’s annual No Talk Day saw live streams increase by 53% YoY with a 42% jump in listeners.