SCA Embrace announces new charity partnerships

Southern Cross Austereo (SCA) has announced a new two-year partnership with Orange Sky and Diabetes Australia as part of its flagship charity program SCA Embrace.

Launched in 2016, SCA says the program reflects its commitment to corporate social responsibility, supporting charities that have a meaningful impact on the lives of Australians.

Through the partnership, Orange Sky and Diabetes Australia will receive significant in-kind advertising campaigns, strategic support and consumer insights across SCA’s radio and digital platforms.

SCA employees will also be supported to contribute through volunteering opportunities, community initiatives and advocacy support.

Stephen Haddad, SCA Chief Operating Officer, said “We believe in the power of media to create meaningful impact. Orange Sky and Diabetes Australia are both delivering vital support to Australians at critical moments in their lives, and we’re proud to welcome them as our SCA Embrace charity partners for 2026–2027. Through SCA Embrace, we’re able to amplify important conversations, increase awareness and help connect communities with the support they need.”

Established in Brisbane in 2014, Orange Sky is the world’s first free mobile laundry and shower service, supporting people experiencing homelessness or hardship through clean clothes, warm showers and genuine human connection.

Lucas Patchett, Orange Sky Co-Founder and CEO, said “We are incredibly excited and proud to be named one of the 2026–2027 SCA Embrace charity partners. This partnership will help amplify conversations about homelessness and hardship and strengthen the impact of our services across the country.”

Established in 1937, and the second oldest diabetes organisation in the world, Diabetes Australia is the national peak body supporting people living with, and at risk of, diabetes.

Justine Cain, Diabetes Australia Group CEO, said “We are grateful for the opportunity that SCA’s Embrace partnership presents. Increasing access to accurate information about diabetes will have a positive impact across the community, and we’re excited to work with SCA to help drive greater understanding and support for Australians living with diabetes.”