SCA announces new LiSTNR leadership structure

SCA has today announced a new LiSTNR leadership structure, along with several promotions.

Chief Operating Officer Stephen Haddad (pictured above) has been appointed to lead the platform into its next phase of growth, alongside promotions for Grant Tothill, Sam Cavanagh and Mike Williams. 

SCA says this new leadership structure aligns deep audio and content expertise with core operational priorities.

Haddad said “I’m excited to lead this new chapter with a strengthened leadership team. Grant, Sam and Mike each bring a wealth of expertise and drive and will play a key role as we sharpen our focus on audience growth, content excellence and commercial impact.”

Tothill (pictured above) has been promoted to the newly-created role of Executive Head, LiSTNR Operations and Audience.

He will oversee end-to-end operations, drive audience growth through innovative content and data-led strategies and lead the development of a distribution strategy to maximise reach and commercial opportunities.

Since rejoining SCA in 2010, Tothill has held senior roles shaping podcasting and audio innovation, including Director of Entertainment and Content Solutions, Executive Head of Podcasting and his current role as Executive Head of LiSTNR Audience and Growth.

Cavanagh (pictured above) has been promoted to Head of Content – LiSTNR Original Podcasts.

He will oversee the creation, commissioning and optimisation of SCA’s original podcasts, ensuring they align with LiSTNR’s strategic goals and perform strongly. LiSTNR’s vertical Heads across Entertainment & Culture, Factual and Sport will report to Cavanagh.

Cavanagh brings decades of experience across radio, podcasting and creative content. Best known as the long-time Executive Producer of Australia’s most successful radio shows and podcasts, Hamish & Andy, he has shaped some of the country’s most iconic radio and podcast shows.

Williams (main photo) has been promoted to LiSTNR Head of Entertainment & Culture, leading the Entertainment vertical.

He will manage the entertainment podcast producers and oversee the development of high-quality, engaging content that resonates with LiSTNR’s audience.

Williams spent over a decade at the ABC, where he played key roles at ABC Radio National, triple j and Double J, launching audio projects across documentary, news, music and digital-first storytelling.

He joined SCA in 2022 as Executive Producer for LiSTNR’s Original Podcasts.

SCA has ambitiously invested in LiSTNR since its launch in 2021.

Today, SCA says the LiSTNR app has 2.25 million signed-up users, with the LiSTNR Audience Network — which includes radio in-stream and podcasting — attracting more than 10 million monthly listeners. It also secured the top two spots in the latest Triton Digital Australian Podcast Ranker.