SCA announces expanded executive general management and regional sales roles

Three SCA leaders have been promoted into new and expanded roles today, SCA Chief Technology and Operations Officer Stephen Haddad has announced.

Current Executive General Manager – Victoria & Tasmania, Ally Bradley (pictured centre), will take her 14 years at SCA into an expanded role as Executive General Manager – VIC, Tas, SA & NT.

Acting General Manager of the Spencer Gulf (SA) and Northern Territory, Sarah Racic (pictured right), has been appointed Head of Sales – South Australia and Northern Territory. 

Current Executive General Manager – NSW, Tracy Paterson (pictured left), will now include the ACT and Albury as part of her expanded role.

Tracy has also been promoted into the dual role of Executive General Manager – NSW and ACT and Head of Regional Sales for SCA’s radio, digital and television assets. 

“I could not be more delighted to see Ally, Sarah and Tracy take on these well-deserved promotions,” Haddad said. 

“All three have proven to be incredibly valuable leaders at SCA, and we are excited to see them lead these additional markets and sales roles to help SCA deliver the best results for our people, our advertisers and local communities.”

Ally Bradley said she’s “absolutely thrilled” to expand her remit.

“This opportunity represents a significant milestone in my career with SCA and I am eager to embrace the opportunities that lie ahead,” she said. 

“I would like to congratulate Sarah Racic on her promotion – this expansion is due recognition of her enthusiasm, curiosity and a burning desire to excel.” 

All appointments are effective immediately.