SCA agency sales takes over 2CH account from Macquarie Media

2CH will be represented by Southern Cross Austereo‘s agency sales team from April 12 this year.

SCA already represents EON Broadcasting stations on the Sunshine Coast and takes over the 2CH account from Macquarie Media.

The addition will allow SCA to deliver a wider audience and engage with new listeners and advertisers.

SCA’s head of radio sales Sydney Carla Vella is heading up the new addition, with Melissa Nicholls appointed as 2CH specialist.

“We already successfully represent EON Broadcasting’s Sunshine Coast stations and are thrilled to now be representing 2CH in the agency market,” said SCA national head of sales Nikki Rooke.

“This partnership will allow to us increase our reach in the increasingly valuable 50+ demographic, as well as opening up new brands and categories to us to work with. 2CH is such an
iconic part of the Sydney radio landscape and we are very encouraged by the strong start they have made to the year with their new classic hits format.

“I am convinced that this, in combination with the with the resources and skills that SCA bring, will result in very beneficial outcomes for all and we can’t wait to get cracking.”

EON Broadcasting group national sales coordinator John Cranley added; “We are truly excited to be continuing and adding to our long-standing relationship with the SCA. 2CH brings a strong position in market with the 50+ audience only furthering SCA’s offering which will now encompass 25 to 55+.

“This added with SCA’s professionalism and their delivery we can ensure clients a truly unique audience proposition.”

2CH GM Cherie Romaro said; “This partnership signals a powerful alliance between one of Australia’s iconic media companies, Southern Cross Austereo and The Eon Broadcasting Group.

“With SCA’s highly skilled team, in the market as CLASSIC HITS 2CH, 2CH DAB+ Digital Channels, Agency Representative’s, it will deliver a unique and powerful combination of both our media assets in the highly competitive agency landscape.”