What's New April 25, 2013

SBS Radio launch new schedule

As we reported in November, SBS had reviewed their radio programming and were planning to increase the number of languages from 68 to 74 in the first change to its schedule in 18 years.

On Monday, SBS Radio will lauch their new schedule.

There'll be 6 more languages – Malayalam, which is spoken in southern India, Dinka (South Sudan), Hmong (South East Asia), Pashto (Afghanistan and Pakistan), Swahili (East Africa) and Tigrinya (Eritrea and Ethiopia).

Broadcast hours will also be increased for Mandarin, Cantonese, Hindi and Punjabi and a new digital only channel for 21 languages will be accessible on DAB+, digital TV, online and on mobile.

SBS Managing Director Michael Ebeid said:

“Language content is at the heart of SBS and there is no other broadcaster in Australia that can deliver audiences rich and engaging news and information in language about the issues affecting them and their communities.

“The new Radio Schedule is about ensuring SBS keeps pace with the changing demographics of today’s Australia and delivers on its Charter obligations by better servicing the largest communities with culturally and linguistically diverse backgrounds, and offering more services to emerging high-needs communities.”

SBS Audio and Language Content Director Mandi Wicks said:

“SBS Radio is there for all Australians and the new Radio Schedule is about providing audiences with news and information through an Australian lens, while making them feel at home in their language.”

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