Sale Survey 1, 2022

10+ Snapshot:

TRFM: 36.7 +4.3

ABC Gippsland: 12.7 -6.0

Triple M Gippsland: 9.8 +5.7

The Sale Survey 1, 2022 results show TRFM’s control of the region with 36.7 (+4.3) in the 10+ category, as well as holding all time slots convincingly.

TRFM’s 40-54 and 55-64 markets saw increases with +13.6 and +11.2 respectively.

Although TRFM has a confivicing hold on the market, there were notable losses in the 18-39 young adult market with -6.5 as some youth pick up and move to Triple M and triple j, but similar also shows for Gippsland’s Gold 1242.

ABC Gippsland took at hit in the 10+ with -6.0 to find 12.7, while Triple M Gippsland more than doubled to 9.8 with a +5.7 rise.

Gippsland’s Gold 1242 are licking their wounds after showing an -8.5 drop from 18.0 in the last survey to 9.5 in this survey for the 10+.

Gippsland Gold showed a -126 in the 10+ cume, while TRFM and Triple M both rose +178.