RnB Friday Live
Southern Cross Austereo has partnered with Australia’s largest independent touring company, Frontier Touring, to create a series of live music events around the networks RnB Fridays brand.
SCA’s Head of National Content and Development Dave Cameron says “Our partnership with Frontier is an exciting one for our listeners who are already highly engaged with our hit shows and leading music formats. Taking our loved shows from the radio and in to larger-than-life live events will give them the ultimate experience. And we are doing it with the best in the biz”
The first will see ten RnB names tour the majors. with the tactic and push kicking off late last week. The November line-up includes – Nelly, TLC, Mya, 112, Montell Jordan, Blackstreet, Blu Cantrell, Dante Thomas, Kevin Lyttle, Fatman Scoop and DJ Horizon. The collaboration is the first in a series of planned strategic live partnerships.
Matt Gudinski, Executive Director of the Mushroom Group, says “Frontier and the Mushroom Group are incredibly excited to work with Australia’s largest radio network SCA on a number of strategic live partnerships. The RnB Fridays brand has been an amazing success story in its radio form and the progression into the live arena is a natural way to mutually benefit both the artists involved and the brand itself.”