Regional Radio Survey Spotlight: Griffith

The first of 20 regional radio surveys has been released today, with Griffith in NSW the first.

The survey shows that Star FM was number 1 most listened with a 35.5% 10 plus. 2nd in the market was stablemate 2RG with 32.3%. And in the distance was ABC Local Radio with a 9.7% slice of the market.

You can view the full results below.

Star FM dominates any demo under 54, it’s only 55 plus that you see 2RG gain the upper hand.

It’s a tight battle in breakfast with Star FM leading the pack with 34.2% and 2RG 32.8%. You then see 2RG take mornings with Ray Hadley, Arvos and Drive to Star and nights to 2RG.

General Manager of 2RG and 99.7 Star FM, Chris Corbett, said: “We’re very excited to be involved in the first radio ratings here for many years, and we’re confident that it will help us to more fully realise the important role radio plays in local communities.”

The survey from Xtra Research involved more than 800 respondents and was conducted from February 1-20.

Commercial Radio Australia announced earlier this year that radio surveys will be held in 20 key regional centres, as part of a move to put regional radio in the spotlight.  Key markets to be surveyed include Dubbo, Bendigo, Cairns, Toowoomba and Wagga Wagga.