Radio Today leads transparency & engagement
Radio Today has always been transparent with our numbers. Each month we publish the audited figures from Nielsen Market Intelligence – however they come out.
Our January figures were down slightly to 19,978. This is a decrease of 14% on December, although with the holiday period we had expected a slight decline. Our Page Impressions fell by 6% to 115,578.
However, in what is traditionally the quietest radio month, we were pleased to see that our 'engagement' – the number of comments that we publish – was solid. Through January, Radio Today published nearly 400 of your comments on our content.
We designed the site to be a dialogue with you, so this is an important KPI for us, and one that we have consistently measured.