PNG Radio Gets a Shake-up
While many Cap City breakfast shows around Australia were making their return for 2016 Monda morning, the capital city of our close neighbour; Port Moresby in Papua New Guinea was getting a shake-up with the launch of the only Breakfast Trio in PNG Radio ‘Loqie and Didi with Elton’.
They kicked off th across the six major centres around the county on 99.5 Rait FM (pronounced ‘Right’). 99.5 Rait FM’s Program Director and Operations Manager is Ryan Khay who was Group CD for Eon Broadcasting on the Sunshine Coast for MIX and SEA FM said he is “really excited to be launching the new show, and shaking up PNG Radio for good!”
“Loqie and Didi were a successful duo 10 years ago on a competitor station and Elton is the undisputed king of comedy in PNG, so it’s a great match and there has been a great anticipation across the nation for the new show.”
In the past few months Ryan has been laying the ground work for the new show and recently launched the stations Social Media presence. In less than three months they have managed to make Rait FM’s Facebook page the 2nd most popular page in PNG. Ryan said “that regardless of geographical location, its proof that Content is King and people have responded well to seeing a slick and professional social media presence and great content.
“Papua New Guinean’s love Facebook, and most are accessing it from a mobile phone.”
99.5 Rait FM is a 100% PNG and South Pacific Music format and broadcasts in ‘Pinglish’; a mixture of Pidgin and English. But they keep their social media presence in English for wide appeal.
Without giving anything away, Ryan said this is the first phase of taking PNG Radio to a World Class Level and has a few more tricks up his sleeve to be rolled out very soon.
Loqie & Didi with Elton are weekdays from 6-10