Pacific Star ‘we want to own more media’

Staff Writer
Francis Leach & David Schwarz - SEN Melbourne Breakfast

The Pacific Star Network, who operate SEN and MyMP in Melbourne, have released their half-yearly financials.

The results show an increase in revenue of 40% (for the half year to 31 December) to $13.3m, and in improvement in NPAT (net profit after tax) to $0.83m, up from a loss of $0.04m the previous period.

The revenue and NPAT increase for the company was largely driven by the publishing business, which was well up on the previous period – however that period only included one-month of ownership thus the dramatic increase.

The broadcasting operations were up marginally from $7.6m to $7.8m.

Pacific Star again commented that they are looking to grow;

“The Company has previously reported that it is seeking to increase its investment in media assets and create a larger organisational structure to support growth in the coming years.

We envisage that the plan to implement this structure will be formulated over the next few months. We foresee a positive outlook for radio sales as we bolster our sales team and brand strategy with a view to optimising cross selling opportunities, across the Group”.

The company noted that restructuring the business resulted in $216,000 in costs, which would not recur – this included redundancies and consultants fees. 

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