Outfoxed … and a tale of two cities for Kyle & Jackie O

Melbourne’s FM Breakfast radio wars have taken another twist, with Fox FM’s Fifi, Fev & Nick now ruling the roost, wrestling  back the #1 spot in GfK Survey 6, moving from 9.6 to a 10.0 share.

Nova 100’s Jase & Lauren now hold down second spot among the FMs, dropping 0.3 to a 9.6 share, with Gold 104.3’s The Christian O’Connell Show third, its share result unchanged on 8.3.

The Kyle and Jackie O Show copped a significant body blow as it works to gain a foothold in Melbourne on KIIS 101.1, falling from a 6.1 to a 5.2 share in Breakfast and shedding 71,000 listeners in cume.

In stark contrast to their latest Melbourne result, the polarising duo notched up their 46th consecutive survey as Sydney’s top FM Breakfast show, with KIIS jumping to top position overall in the Sydney market.

Kyle & Jackie O once again claimed the title as Sydney’s #1 Breakfast show overall, achieving a 13.7% share on KIIS 1065 and attracting a weekly cume audience of 735,000 listeners.

ARN remains committed to achieving similar success in Melbourne.

Addressing the latest Melbourne result, ARN’s Chief Content Officer Duncan Campbell said “In Melbourne, we’ve always recognised that building success in a new market takes time.”

“The Kyle & Jackie O Show is Australia’s most successful radio show, attracting more than 1.5 million listeners each week, and has dominated Sydney with 46 consecutive surveys at #1 FM.”

“We remain confident in our long-term growth strategy.”