NZ Survey: Over half of all New Zealanders 10+ listen to breakfast radio

Results of the Total New Zealand 2017 Radio New Zealand Measurement Survey 3 conducted by GfK were released today.

Conducted across the entire country, this unified New Zealand radio audience measurement survey gives valuable insights into the strength and scope of radio listening across the country.

The survey was conducted over 39 weeks and sampled 14,962 people aged 10+.

Department of Statistics estimated population data at 30 June 2017 indicates approximately 4,157,000 people aged 10+ years live in New Zealand. The Total New Zealand Radio New Zealand Audience Measurement Survey shows 87% of them (3,614,9001) listen to a radio station each week.

2,886,2001 people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in an average week.

Network RNZ National reaches 625,5001 different people each week, a 15% reach of all people 10+ across New Zealand.

This is a share of 11.6% of the total weekly radio listening in New Zealand.

Network RNZ Concert has a total audience weekly reach of 172,4001 or 4.1% of all people in New Zealand aged 10+.

This is a share of 2.3% of the total weekly radio listening in New Zealand.

Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 474,600 or 11.4% different people aged 10+ across New Zealand. This is a market share of 15%2 of the total radio listening audience at that time of day.

Chief executive and editor-in-chief Paul Thompson says: “These live listening results are a testament to the strength of radio as a medium in the evolving New Zealand media environment. RNZ continues to thrive in a dynamic and successful radio market and we are getting RNZ’s high-quality news and current affairs out to more people than ever before.”

Further details of the Total New Zealand Radio New Zealand radio survey can be found here.