‘Never underestimate or write anything off’: Nova gears up for 2Day FM Breakfast’s revival
“It’s always possible” that 2Day FM in Sydney could return to its former market dominance, NOVA Entertainment’s chief programming and marketing officer, Paul Jackson, has conceded.
Parent company of 2Day FM, Southern Cross Austereo (SCA), has recently confirmed it will be revealing its new line-up within “weeks” after cycling through 14 options since the departure of Kyle & Jackie O at the end of 2013.
Despite all iterations of 2Day FM Breakfast since Kyle & Jackie O struggling to maintain a ratings foothold in the competitive market, Jackson said he would be keeping an eye on the program next year.
“I would always be concerned about any station and what they’re capable of – coming up with some new ideas, new twists, new ways of doing something. There’s always a gap to be explored. So I would never underestimate or write anything or anyone off,” he told Radio Today after last weeks’s ratings release.
Jackson reminded doubters that there was a time people would have questioned smoothfm’s chances in the market, but as of Survey 7 this year, the station holds the number one overall FM spot, with an audience share of 10.8%. It’s second in Breakfast on 8.5% behind Kyle & Jackie O which boasts 10.7% over on ARN’s KIIS.
Nova’s Breakfast line-up Fitzy & Wippa had 6.7% this survey, keeping it in front of both SCA’s Triple M (5.4%) and 2Day (3.5%).
A representative from SCA was unavailable for post survey interviews this time around.