SCA just weeks away from revealing 2DayFM Breakfast’s new hosts
2DayFM’s parent company Southern Cross Austereo (SCA) has revealed it is just weeks away from unveiling the 2021 iteration of its Breakfast show in Sydney.
CEO Grant Blackley told shareholders at the company’s annual general meeting that 2DayFM Breakfast is now “the highest content priority” across its 99 stations.
“The highest content priority in our radio network is to establish a new and successful Breakfast show on 2DayFM in Sydney. After reverting temporarily to a music format over the past year, we’re looking forward in coming weeks to announcing a new Breakfast show for 2DayFM in 2021,” he said.
SCA’s chief content officer Dave Cameron previously told Radio Today that the struggling station will return to a talent-led Breakfast show “at the right time”.
He said it would be a “different product” and “the right product”.
The Breakfast show has struggled since Kyle Sandilands and Jackie ‘O’ Henderson defected to the Australian Radio Network (ARN) at the end of 2013, helping network’s rebrand from Mix 106.5 to KIIS FM.
Since then, 14 people have fronted the program over the past six years – Jules Lund, Merrick Watts, Sophie Monk, Mel B, Dan Debuf, Maz Compton, Rove McManus, Sam Frost,Em Rusciano, Harley Breen, Ed Kavalee, Grant Denyer, Ash London, and now, former programmer Jamie Angel.
Angel has conceded that fronting the program as it battles with ratings around the 2.5% share mark has been “tough”, “challenging” and “a little bit heartbreaking”.
“I absolutely miss programming,” he told Fox FM’s current content director, Amanda Lee, on the Fox Bosses podcast. “I was off air for 15, 20 years, so going back on air, I’ve got to admit, I really struggled for months, probably six months. And not just from a mindset point of view, even mechanical.”
In recent months, the rumour mill has been in overdrive about who will join the program. Below, the Radio Today Tonight podcast speculates on who exactly it could be.