SCA just weeks away from revealing 2DayFM Breakfast’s new hosts

2DayFM’s parent company Southern Cross Austereo (SCA) has revealed it is just weeks away from unveiling the 2021 iteration of its Breakfast show in Sydney.

CEO Grant Blackley told shareholders at the company’s annual general meeting that 2DayFM Breakfast is now “the highest content priority” across its 99 stations.

“The highest content priority in our radio network is to establish a new and successful Breakfast show on 2DayFM in Sydney. After reverting temporarily to a music format over the past year, we’re looking forward in coming weeks to announcing a new Breakfast show for 2DayFM in 2021,” he said.

SCA’s chief content officer Dave Cameron previously told Radio Today that the struggling station will return to a talent-led Breakfast show “at the right time”.

He said it would be a “different product” and “the right product”.

The Breakfast show has struggled since Kyle Sandilands and Jackie ‘O’ Henderson defected to the Australian Radio Network (ARN) at the end of 2013, helping network’s rebrand from Mix 106.5 to KIIS FM.

Since then, 14 people have fronted the program over the past six years – Jules Lund, Merrick Watts, Sophie Monk, Mel B, Dan Debuf, Maz Compton, Rove McManus, Sam Frost,Em Rusciano, Harley Breen, Ed Kavalee, Grant Denyer, Ash London, and now, former programmer Jamie Angel.

Angel has conceded that fronting the program as it battles with ratings around the 2.5% share mark has been “tough”, “challenging” and “a little bit heartbreaking”.

“I absolutely miss programming,” he told Fox FM’s current content director, Amanda Lee, on the Fox Bosses podcast. “I was off air for 15, 20 years, so going back on air, I’ve got to admit, I really struggled for months, probably six months. And not just from a mindset point of view, even mechanical.”

In recent months, the rumour mill has been in overdrive about who will join the program. Below, the Radio Today Tonight podcast speculates on who exactly it could be.

Comment Form

Your email address will not be published.

Recent comments (12)
Post new comment
Dave
2 Nov 2020 - 2:08 pm

This is sadly hilarious.
Next.

Lisa
2 Nov 2020 - 2:13 pm

At SCA, gender targets are more important than ratings and revenue.

I can’t wait to hear who the next hosts are that management are “right behind”.

Again?
2 Nov 2020 - 3:24 pm

Three things guaranteed in life. Death, taxes………2Day FM Breakfast changes

Brett Cameron
2 Nov 2020 - 3:47 pm

More celebs from interstate l reckon. Most morning announcers arnt funny and many are simply talk back brekkies. Need more like Malcolm T Elliot, Bazz n Pilko, etc. Now the gags come in the form of smut n aww.

Ab
2 Nov 2020 - 3:48 pm

Gender targets Lisa? Provide literally any evidence

Bob
2 Nov 2020 - 6:30 pm

Wha at price Marty Sheargold is in there?

Mick C
2 Nov 2020 - 6:50 pm

Why bother?

Just go on to ” auto ” pilot.

Much cheaper

Hkn
2 Nov 2020 - 8:22 pm

Oh Dear… Do they think that new breakfast will fix all the 2DayFM problems?! Just try to listening 2DayFm for 2 days from morning to night….it’s such a mess…. not even a “mix” format…and that logo
In my opinion new network logo doesn’t work at all…. it’s put me off…

Anon
2 Nov 2020 - 10:39 pm

Well they have plenty of announcers to choose from with recent Breakfast experience

Lee
3 Nov 2020 - 5:05 pm

Every new team is “the right product”, and here we are years later with no progress.

Bets on which female reality star will be paired with an existing SCA male anchor and a comedian for “Sydney’s freshest way to wake up!”

WTF
3 Nov 2020 - 7:29 pm

Who am I listening to… should I know?

Niko
4 Nov 2020 - 2:21 pm

New Slogan for 2021 “Lost that Feeling”

Jobs

See all