Nova Unite is a new offering from NOVA Entertainment. NE will tap into Signal’s people-based marketing platform to offer targeted media campaigns with segmented data.
Peter Charlton, NOVA Entertainment’s Group Sales Director, “We can now deliver media campaigns giving our clients the ability to target real people, providing them with insight into who they are targeting.
“This new partnership enables digital advertisers and media buyers access to rich, known shopper audiences that are exclusively available through AmplifyIQ, a solution from Signal. Our clients will be able to leverage over 150 pre-built customer segments, comprising of over seven million active customers, over 10 million weekly shopper transactions with coverage across 65% of Australian households.”
NOVA Unite in the next stage of NOVA Entertainment’s pursuit for audience insights. They also partner with Gigya, who handle customer identity management and with Triton Digital; that connects audio supply to advertising demand.
NOVA Unite will be available to clients from January 2017.