NOVA Entertainment launches new marketing campaign for Sydney & Melbourne

Former Assistant Editor

NOVA Entertainment has unveiled a new marketing campaign including revamped TVCs Sydney and Melbourne, referencing the network’s new music strategy “greatest hits workday”.

The new commercials use footage from the large-scale multi-platform campaign launched in February, which featured Sam SmithShawn MendesEd Sheeran, and Chris Martin, as well as new vision of station hosts.

While those TVCs focused purely on the artists, the new TVCs also feature NOVA Entertainment talent including Fitzy & Wippa and Kate, Tim & Marty for Nova 96.9, with Chrissie, Sam & Browny featuring on the Nova 100 version.

NOVA Entertainment’s new music strategy is also mentioned. Tacked on to Chris Martin’s existing line “the freshest hits, first” are the Breakfast hosts who add; “and some old favs… the greatest hits!”

The campaign is designed to focus on the power of live entertainment and showcase both the Sydney and Melbourne Breakfast teams, as well as the “greatest hits workday”.

It will run across TV, digital, social and OOH, with transit, large format and time targeted creative across an array of digital sites.

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