New Zealand survey 2 results released

Staff Writer

The results for the second survey of 2012 have been released in New Zealand.

Newstalk ZB (TRN) is the number one radio station in 2 of the three metropolitan markets (Auckland and Christchurch).

On other TRN survey news, Group General Manager Content, David Brice says…

“In Auckland Classic Hits has double the audience share of More FM, a superb achievement. Our new drive show hosts Jason Gunn and Dave Fitzgerald blitzed it, increasing Auckland and network audience shares”

However, looking at the important national picture, MediaWorks is now the most listened to radio network in NZ, with a 45.7% National Share, moving TRN to second place for the first time (they are now on 43.3%).

Andrew Szusterman, MediaWorks Group PD–Music says…

"These numbers are a terrific result for MediaWorks. It’s very pleasing to see the continued dominance of the MediaWorks music brands, led by The Edge. We’ve seen excellent gains for The Breeze, and recent addition to the stable, The Sound. It is also great to see ongoing growth in the talk formats.”

Below are the share graphs for all markets with analysis of the major centres….

Auckland (population 1.2 million)

The leading station on share is Newstalk ZB on 13.9% (up 1.4%) – their 21st consecutive number one – followed by Coast (AC) on 9.6%, its highest ever audience share. The Edge (CHR) went from equal fourth to 3rd on 7.4%. The Breeze (AC) was the big gainer jumping from 3.7% to 7.2% and is now 4th, ZM (Hot AC) is on 6.3%, down from 6.7%.

Below is the share graph:

Christchurch (population 363,000)

As in Auckland, Newstalk ZB is the number one station on 17.1%, now 6.7 clear of More FM (Hot AC) on 10.4%. The Rock remain third on 9.4% and The Sound went from fifth to fourth even though they went down 2.1. The Edge also down to 5th on 7.6%, down from 10.0%

Below is the share graph:


Wellington (population 331,000)

The leading station with a 15.0% share is now ZM (Hot AC), taking over from Newstalk ZB who went from 15.0% to 11.5% and are now #2. The rankings below that remain the same with The Breeze (AC) on 10.5% (down from 11.6%), Classic Hits 8.1% (up from 7.5%), The Rock 7.4% (up from 6.7%) and Coast 6.6% (up from 6.3%).

Below is the share graph:

You can see the cume graphs for Auckland, Christchurch and Wellington under the ratings menu tab above, in the New Zealand section.


Here is the topline share information for other NZ markets….

The Dunedin share graph:

The Northland share graph:

The Waikato share graph:

The Rotorua share graph:

The Tauranga share graph:

The Taranaki share graph:

The Manawatu share graph:

The Nelson share graph:

The Southland share graph:


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