New Regional Content Directors for SCA

Staff Writer

Southern Cross Austereo has restructured its Regional Markets with the appointment of two new Regional Content Directors.

Peter Yiamarelos, is now the Regional New South Wales Content Director and re-joining the network is Luke Toohey, who will take on the new role of Regional Content Director for Victoria and South Australia.

Mickey Maher, Head of Content Regional for SCA told Radio Today that the: “Primary objectives of these roles is to work closely and regularly with our regional content teams on show and people development.

“They will also support me in ensuring our overall regional strategy is being implemented.”

Peter Yiamarelos will be based on the Central Coast and maintains his current position as CD for 2GO and SEA FM. Luke Toohey will be based in Bendigo and will also be the CD of Star FM and 3BO FM. Luke was originally On-Air and part of the successful regional networked Drive show The Benchwarmers with Ant and Becks and back in 2010 for a couple of years with ARN also in Drive with The Ant and Becks show.

Peter and Luke join Blair Woodcock, the Regional Queensland Content Director and Katrina Tibbits, Regional Western Australia Content Director. Each will be working with Mickey Maher as Head of Content Regional for SCA.


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