Radio 360 shows audience split between All Radio and Streaming

For the first time, in the two new charts (below), which track Share and Cumes respectively we can see the level of migration from All Radio (AM/FM/DAB+) to Streaming (apps/online/smart speakers) that has occurred to this point. In subsequent surveys, it will be interesting to see the rate of migration from radio to streaming. With the growth in smart speaker sales, migration is likely to accelerate accordingly.

While none of these new figures seem to have disrupted the established radio order, there are, nonetheless, plenty of surprises.

First up, take a look at the shares for Sydney’s 2GB in the first spread sheet. It has a 12.2% share of all listening – the same as on the regular share chart we’ve come to know and love. Yet, it has a 12.7% share of all free to air broadcast listening (AM/FM/DAB) AND a whopping 21.2% share of all audio streaming listening which includes website streams, 2GB app, Radio app, iHeart Radio app, TuneIn app and every other app that streams live broadcast radio. By comparison, the next best station in streaming is KIIS1065 with just 11.0 even though it has a superior 14.8 share of FTA broadcast listening.

Peter Saxon – Managing Editor