Nationwide survey reveals listening habits of New Zealand radio industry

Staff Writer
A comprehensive survey across the entire country has revealed that 86.7% of the population in New Zealand listens to a radio station each week.
Conducted by GfK, the Total New Zealand 2017 Radio New Zealand Measurement Survey 2 is the only study that unifies New Zealand radio audience measurement, and in turn offers valuable insights into the strength and scope of radio listening across the country.

The survey was conducted over 38 weeks and sampled 15,310 people aged 10+, and showed that 3,603,2001 New Zealand residents – or 86.7% of entire population – listen to a radio station each week.

2,869,0001 people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in an average week.

Network RNZ National reaches 619,1001 different people each week, a 14.9% reach of all people 10+ across New Zealand – which equates to a 11.7% of the total weekly radio listening in New Zealand.

Network RNZ Concert has a total audience weekly reach of 173,7001 or 4.2% of all people in New Zealand aged 10+.

Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 467,000 or 11.2% different people aged 10+ across New Zealand. This is a market share of 15.3% of the total radio listening audience at that time of day.

According to RNZ chief executive and editor-in- chief Paul Thompson, the station performed exceedingly well in the comprehensive survey.

“These live listening results show the continuing relevance of radio as a medium in New Zealand. RNZ is delighted to be a successful part of a thriving New Zealand radio industry,” he said.

“We are growing and New Zealanders are clearly relishing RNZ’s high quality journalism, current affairs and entertainment programming.”

Further details of the Total New Zealand Radio New Zealand radio survey can be found on the GfK website.

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