Music streaming service Moodagent partners with Super Rugby team The Hurricanes

Super Rugby team The Hurricanes have announced an innovative partnership with music-streaming service Moodagent.

The platform specialises in interactive playlists and personalised music recommendations based on listener moods.

In sport, music plays a vital role. Research has proven listening to music increases performance by 15% and stimulates the amygdala, the section of the brain that processes emotions, that’s the reason so many athletes arriving on game-day rock up wearing headphones.

Hurricanes Commercial General Manager Chris Yeo is excited about the new partnership.

“We all know the effect a song has on us and the emotional connection we have with it. Music is always pumping during our training and gym sessions from heavy drum and bass through to Adele,” said Yeo.

“Our players interact with music throughout their daily routine whether it be raising their heart rates pre-training or chilling out when rehabbing and relaxing and Moodagent’s intuitive A.I. curated playlists will create a more personalised listening experience for them.”

“We plan to post our playlists on Moodagent via the Hurricanes profile page as well as getting up-close-and-personal with players’ favourite tunes.”

Moodagent ANZ GM Tom Mee is also excited about the link between music, sport and the Hurricanes.

“Music, emotion, and sport go hand in hand and we couldn’t be more excited to be teaming up with the Hurricanes,” said Mee. 

“Giving fans exclusive access to the playlists and songs that soundtrack one of Super Rugby’s most dynamic teams as they train, get in the zone, and take to the field.”

Our partnership aims to help members get to know their favourite players, discover new music whatever the mood, and tap into Moodagent’s personalised music streaming experience with a free extended trial of our service.”

Hurricanes Fans and Members can access their 3-month Moodagent Premium Subscription at

Check out Moodagent here.

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