Mt Gambier Ratings: Hit96.1 is #1 in first survey since 2016

Former Assistant Editor
Hit96.1 Breakfast duo Mitchell & Michael

Hit96.1 Limestone Coast is Mt Gambier’s #1 rating station, with the results of the latest survey for the area out today.

The station formerly known as 96.1 Star FM was the station listened to most overall among People 10+ with 35.0% (-2.5).

Hit finished ahead of ABC South East SA with 21.5% (+1.5) with 963AM Triple M (formerly 5SE) in third spot overall.

“Today’s results demonstrate significant growth, compliment to the hard work of our team here at Hit96.1 and 935AM Triple M,” said SCA’s GM for Mt Gambier Patrick O’Donnell.

“We are devoted to producing content that our community and loyal listeners across the Limestone Coast love and we’re looking forward to another fantastic year.”

In the region’s first survey since April of 2016, Hit96.1 Breakfast duo Mitchell & Michael were the Breakfast show listened to most.

Mitchell & Michael were named in Radio Today’s Top New Talent to Watch in 2018, and spoke with Radio Today about the challenges of adapting to a regional market.

triple j Breakfast’s Ben & Liam had an impressive book, rising to 13.5% (+6.0).

The survey was conducted by Xtra Insights between February 4 and 23 this year, producing a figure based on stations listened to most rather than a traditional share figure.

“The Mount Gambier survey will provide important comparative information for the stations and help businesses understand the radio audience in the area,” said Commercial Radio Australia CEO Joan Warner.

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