Luttsy pashes a listener
Topical content isn't just about reflecting what is topical, it's about doing interesting things with topicality and giving it a second phase.
Something Nova Brisbane did very well this week when they simulated 'The Voice', but with singing not the outcome, rather a 15-second pash of Breakfast guy Luttsy the 'prize'.
It is excellent content, and a great viral video. The video says so much more than anything we can.