Kyle & Jackie O celebrate KIIS FM’s 5th birthday, new marketing campaign launched
Kyle and Jackie O were back on the air for the first time in 2019 this morning, and there was a celebratory mood in the air.
Five years ago, on the 19th of January 2014, Kyle and Jackie launched ARN’s KIIS 106.5 with their first Breakfast show.
After a summer move from 2DayFM, the Sydney Breakfast market was forever changed when Kyle and Jackie O jumped ship, taking the majority of their listeners with them.
This morning Kyle and Jackie O chatted about their respective holidays in their first break for the year and welcomed new EP Sonia Jahshan and Tom ‘Draco’ Whitaker who left his role on Ash London Live at 2DayFM at the end of 2018.
The birthday celebrations also coincide with the launch of KIIS 106.5’s 2019 marketing campaign, with the new slogan ‘HEAR IT, LOVE IT, KIIS IT’.
The campaign is multi-platform, with assets already going live across outdoor, digital and social.
There’ll also be two new TVCs over the next few weeks.
“This campaign is the next evolution of the KIIS 1065 brand, while staying true to its essence as an irreverent, vibrant and fun station showcasing the best of Sydney and, of course, the home of Sydney’s #1FM Breakfast The Kyle & Jackie O Show,” said ARN chief marketing officer Anthony Xydis.
“The new campaign positioning reflects the strength and character of the Kyle & Jackie O brand. Sydney remains a very competitive market, and this high impact campaign reinforces ARN’s ongoing commitment to supporting our brands.”
Watch footage from Kyle and Jackie O’s first show in KIIS 106.5: