Hit89.1 on top in Kingaroy’s first ratings in four years

Former Editor & Content Director

Queensland’s Kingaroy has had its radio ratings measured for the first time since April 2017, with Southern Cross Austereo’s (SCA) Hit89.1 still the station people listen to most in the area.

26.1% of those surveyed said they listened to Hit the most throughout the period, up 3.1 points from the 2017 survey. Its most significant gain was in those aged from 10 to 17, with 53.2% saying they listened to the station the most, up from 42.3%.

ABC Southern Queensland had the second highest percentage, with 13.5% of people saying they listened to that station the most, down from 16.3%.

The station took a more significant hit in Breakfast, down from 20.5% to 14.4%.

Hit’s regionally syndicated Breakfast show Cliffo & Gabi lifted its lead in the time slot. Back in 2017, 24.1% of the market said they listened to Hit in the Breakfast slot the most. This survey, it jumped 3.1 points to 27.2%.

It also lifted its cumulative audience, climbing to 20,100 – a lift of 8,700 from last survey’s 11,400.

The Cliffo & Gabi show recently appointed Brooke Taylor as producer.

SCA’s general manager for Toowoomba, Darling Downs and South Burnett, Nicholas Purdie thanked Kingaroy for tuning in.

“It is a fantastic result, reflecting growth across all key programs, with locals tuning in to the new Breakfast show, and across the day,” he said.

“We are proud of Cliffo and Gabi in Breakfast, Em Crawford in the Mornings and our team who work hard to create engaging content for our listeners. It’s wonderful to see the national Carrie & Tommy show from 3pm to 6pm also increase listeners to take the lead.”

4SB, which broadcasts local content as well as syndicated shows from Nine Radio including The Ray Hadley Morning Show, was most-listened-to by 9.5% of the market, up 1.7 points.

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18 Mar 2021 - 2:42 pm

Funny.. the survey lists hit as 98.1.. it’s actually 89.1


18 Mar 2021 - 7:23 pm

Correction: Hit is on 89.1 in Kingaroy

    19 Mar 2021 - 9:48 am

    Weirdly enough, the error actually originated in the ratings document, so the data was pulled from there.

    Thanks very much for flagging though. This has been corrected.


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