Jase & PJ star in phase two of KIIS 101.1 TVC campaign
ARN has rolled out the second phase of its KIIS 101.1 advertising campaign.
Following the launch of TVCs in March with the slogan ‘change your station, change your life’, phase two continues the story of Tim and Rach.
The initial ads saw friends and family of ‘Tim’ and ‘Rach’ holding an intervention, urging them to change their radio listening habits after being “hooked” on Nova and Fox.
Now that the two both listen to Jase & PJ, and their journey of “recovery” is revealed in an Alcoholics Anonymous-style meeting.