Jase, Lauren & Clint: the graffiti clue that signalled the name change

The renaming of Nova 100’s Jase & Lauren Breakfast show to Jase, Lauren & Clint was only made official this morning – but, as it turns out, social media had already been buzzing for days about the impending switch.

That’s because there were clues popping up all over town that Clint Stanaway might soon be formally recognised in the title.

In the week leading up to today’s announcement, graffiti mysteriously started to appear on Jase & Lauren billboards all over Melbourne.

Words such as ‘and Clint’ and ‘What about Clint?’ were scribbled onto the existing billboards, prompting an influx of online posts.

This morning on the show – after the new Jase, Lauren & Clint show was announced – Jase and Lauren revealed the graffiti was in fact an inside NOVA job.

It was all courtesy of the Jase, Lauren & Clint producing team and the NOVA Marketing department – with the blessing of the outdoor marketing agency managing the billboards, Revolution360.

Even Jase and Lauren got in on the action over the weekend, taking it upon themselves to ‘update’ one of the billboards like stealth bombers in the dead of night.

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