iHeartRadio to soundtrack Australia’s premier outdoor trade event

Former Assistant Editor

iHeartRadio for Business, powered by Mood Music, is set to provide the soundtrack for the Victorian Caravan, Camping and Touring Supershow.

The supershow, widely considered Australia’s premier outdoor trade event, will go down from February 21 – 26 at the Melbourne Showgrounds, and iHeartRadio and Mood Media have launched a dedicated radio station for the event.

The Victorian Caravan, Camping and Touring Supershow is set to feature music that will help patrons ‘Go Make Some Memories…’ and will also include important information and announcements on the day.

“We are extremely excited to announce our VIC Caravan, Camping & Touring Supershow Station is available on iHeartRadio,” said CIA VIC chief executive officer Rob Lucas.

This station will be broadcasting live throughout the show and we encourage everyone to download the app to be kept informed with show happenings and enjoy some easy listening music.”

“Working with the Victorian Caravan, Campaign and Touring Supershow and our partners Mood Media to create an even more entertaining and informative environment for both attendees and exhibitors alike has been an exciting project,” added iHeartRadio Australia COO Geraint Davies.

“Attendees, via the iHeartRadio platform can tune in before, during and after their visit to the show. Visitors to the show will hear the station playing out in the arenas and halls while also hearing all the latest information on events that day.”

“The thousands of people attending the Victorian Caravan, Camping and Touring Supershow know the enjoyment of memorable experiences that engage all your senses – whether that be a camp-side fire, travelling to a hidden gem off the beaten track, or spending time with others on the road – and we wanted the music at this event to be no different,” said Mood Media MD Steve Hughes.

“A selection of timeless and popular tunes from the last five decades, combined with some unexpected gems, will add to an engaging and enjoyable experience and set the mood for this impressive outdoors show. Mood Media’s unique Mood Control technology will power the music as well as important announcements, without a hitch.”

The station is already live and available to stream here.

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