iHeart and Magellan AI reveal top 15 podcast advertisers for Q1

ARN’s iHeart has presented new data compiled with the help of Magellan AI to reveal the top 15 advertising brands on Australian podcasts for Q1 this year.

The data was compiled using artificial intelligence that analysed thousands of podcast episodes from over 400 of Australia’s most popular podcasts.

McDonald’s, Amazon, and Stan were revealed as the biggest spenders as investment increased by 43% YOY.

Top 15 podcast advertisers in Australia in Q1 2023:

Overall, Q1 spending on Australian podcasts has spiked 43% year on year, showing brands are greatly increasing their investment in the medium.

Corey Layton, ARN’s Head of Digital Audio, says that brands are increasingly recognising the value of podcast advertising as a way to reach and engage with audiences.

“This report reflects how podcasts are the fastest growing mass medium, with brands rapidly leaning into its potential. We are thrilled to see the diverse range of advertisers investing in podcasts and are excited to continue working with our clients to harness their power,” Layton said.