New 6pm show for Today Network
'Mamamia Today' will start next week with hosts Em Rusciano (ex 92.9 breakfast), comedian Dave Thornton (ex Nova weekend show) and Mamamia.com.au founder, Mia Freedman.
Mamamia is a website where "everything is up for discussion – from pop culture, politics, body image, food, motherhood, feminism to fashion and celebrity" (see here).
Being a popular site for females under 40, the synergies between the sites audience and the Today Networks are obvious.
Dave Cameron, Head of Today Network for SCA said…
“We’re so excited to work alongside one of Australia’s biggest online brands for under 40 females. Mamamia.com.au has an amazing engagement level with its online community, and the radio show “Mamamia Today” will bring that same compelling interactive content to life on air for Today Network listener.”
We got in touch with Dave to ask what then happens to 'The Dirt' that was in the 7pm – 7.30pm slot hosted by Charli Robinson. He told Radio Today it will now be a Sunday night show with 2 additional mini-segments added into each day.