TRSN to represent 102.9 Hot Tomato in the Brisbane market
102.9 Hot Tomato on the Gold Coast has confirmed that all national adverting sales for the Brisbane market will now be handled by The Radio Sales Network (TRSN) from September.
Grant Broadcasters purchased Hot Tomato in December 2018 and owns TRSN, the national sales division of Grant Broadcasters and represents 122 regional stations across 68 markets.
TRSN already handles ad sales for Hot Tomato in Sydney, Melbourne and Adelaide.
Hot Tomato’s GM Graham Miles praised the incumbent sales team, ARN Brisbane.
“Jamie Wood and all the team at ARN have done a fantastic job over the past 12 years and have never failed to promote Hot Tomato in the most positive ways in the Brisbane market,” Miles said.
“We have been part of the Grant Broadcasters family for over 18 months and the time is right for us now to consolidate our national agency sales representation under the one TRSN.
“Hot Tomato’s dedication to live and local shows resonate with the local Gold Coast community and we have been the most listened to radio station on the Gold Coast for the past 2 years.”
Felicity Smith and her team from TRSN Brisbane will be looking after Hot Tomato in the Brisbane market for all bookings and enquires from September 1.
TRSN sales boss, Jeremy Simpson, said combining Hot Tomato with its Ipswich and Sunshine Coast stations creates a potential audience of over 1.4 million people in South East Queensland.
“We’ve been servicing Hot Tomato for more than a decade via the other TRSN offices and we can now deliver the complete footprint of Qld Radio markets to Brisbane Agencies as well,” he said.