Hot FM Cairns launch Bra on the Nard

MEDIA CALL – BRA ON THE NARD

103.5 HOT FM’s Brodie and Stacey are getting behind the North Queensland Soroptimist Group and have launched “Bra on the Nade” for this Friday 1st of February.

The North Queensland region of Soroptimist International is made up of six (6) clubs – Cairns, Tablelands, Townsville (x3) and Mackay and began a project last year to collect bras for women in Papua New Guinea.

Stacey June was told about Trish from Cairns, a Soroptimist Representative, who had started to collect bras from the region and decided immediately she wanted to help.

“I would walk into op shops and often think who would want my old bras or who could use them? Little did I know, it is extremely important we help our sisters out in PNG that do. I will be donating all I can!”

The Hot FM Breakfast Show have invited their listeners to bring their old and used bras down to the Esplanade this Friday from 8am – 9am to put together the biggest bra link of women along the Esplanade possible. They have also been out to Smithfield Shopping Centre today and will visit Stockland Shopping Centre tomorrow from 12:30pm – 1pm collecting bras from volunteers.

In PNG bras are unaffordable and almost impossible for women in villages to obtain.  The health authorities in Papua New Guinea are concerned that women that don’t acquire bras as support, particularly, after child birth and while breastfeeding can lead to rashes infections and other complications. It is also brought on by the heat and humidity as well as breastfeeding.

"The North Queensland Clubs of Soroptimist International, in their project to donate bras to women in Papua New Guinea are thrilled to be working with Stacey from Hot FM in helping the women in Papua New Guinea”. QLD President Rosaline Miller said. “We greatly appreciate Stacey's support and urge as many women as possible to get behind this project and donate their used bras."

Local businesses and many local women have already gotten on board by bringing their bras into the HOT FM studios. Including a particular generous offer with Target Earlville announcing this morning on the Brodie and Stacey Breakfast Show they would be donating at least 100 brand new bras to the cause since hearing about it on the station. 

Soroptimists have an ongoing Federation wide project operating to improve the maternity skills of midwives and birthing attendants in PNG, called "Birthing in the Pacific".  Delivery to bras to PNG will support this project also.

All media are welcome to attend the “Bra On The Nard” Outside Broadcast at the Lagoon Plaza on The Cairns Esplanade from 8am Friday 01 February.