Gold Coast survey released
The first survey for 2012 on the Gold Coast has been released today. See the full results here.
As usual for this market, it is close, however Southern Cross Austereo have taken out the 1 and 2 rankings, with Hot Tomato moving from second place last survey to third (narrowly).
Gold have moved to 16.6% (+1.8), Sea to 15.0% (-1.0) and Hot Tomato to 14.6% (-0.6).
Gold have had a substantial cume increase, particularly 25-39, and primarily centred on daytime listening. Both Sea and Hot Tomato have lost significant cume, impacting their performance in the overall result.
Looking into the demographics:
- Sea FM have had significant declines in their 18-39 target, however the overall result was not impacted more severely due to strong increases 10-17 and 40-54.
- Gold FM have grown strongly 55+, however declined 40-54.
- Hot Tomato have declined in target, falling with 25-39's and 40–54's, however had a strong increase 18-24 and they are the number one station 25-54.
Given there is no 'wave' into survey 1, fluctuations in demographics can be more pronounced in the first survey of the year, as seen in this result.
The dayparts show:
- Breakfast flat for Gold, and down for Hot Tomato and Sea.
- Daytimes up strongly for Gold, and down for Hot Tomato and Sea.
- Drive flat for Gold, down for Hot Tomato and Sea.
- Evenings up for Hot Tomato and Gold, and down for Sea.
The survey result today is the first of three surveys on the Gold Coast this year.
See the SCA and Hot Tomato media release's below:
Southern Cross Austereo radio duo dominate Gold Coast
– Gold FM, Sea FM 1 and 2 –
Southern Cross Austereo sister stations of Gold FM and Sea FM woke to great news this morning – they have kicked off 2012 as # 1 and # 2 stations on the Gold Coast in the first Nielsen survey result for the year.
Gold FM is the number one overall station in the market place (10+, share) on 16.6 ratings points, a strong increase of 1.8 points from last survey, and the largest increase for a local station in the survey.
Gold FM is also number one in the competitive breakfast market, leading on 16.7 points and regaining the leading position. Gold FM leads the market across the day in both mornings and afternoon dayparts.
Gold FM dominates outright the 40+ market, on 22.9 points in the 40 to 54 year demographic, and a massive 27.6 points in the 55 to 64 demographic, an increase of 11.1 in the latter.
Sea FM is the Gold Coast’s # 2 station on 15 rating points. Sea FM breakfast’s show is also in # 2 position, on 15.3 points and the station clearly leads drive (16.8 points).
Sea FM dominates the under 40 listening audience, commanding 31.3 ratings points in the 18 to 24 demographic (some 6 points clear) and 20.7 points in the 25 to 39 demographic.
Head of Content at Southern Cross Austereo, Craig Bruce said, “We couldn’t be any happier with the performance from both breakfast shows. We are excited about how strongly our brands are set up, especially Fifi and Jules taking number one spot in Drive, and the encouraging signs for Merrick and the Highway Patrol during their first Gold FM survey on the Gold Coast.”
General Manager of the Gold Coast Media Centre, Paul Bartlett said, “It’s an exciting day for the Gold Coast Media Centre to reclaim number one and number two market position, and it is a great testament to my dedicated team. A lot of hard work has gone into this result. I’m glad the listeners of the Gold Coast have appreciated this and voted with their ears.”