What's New August 10, 2016

Gold Coast Survey 2, tight again

The Gold Coast remains arguably the tightest market in the country with 0.9% separating the 3 major stations.

SEA FM has taken the top spot with 12.9% slice of the market, down from 13.3. Stablemate Gold FM moves up a touch to 12.7 and #2, while Hot Tomato is a whisker behind on 12.0%…..super tight.

In the key Breakfast Daypart there is a new Number 1 with Gold FM’s ‘Brig & Spida’ reclaiming the crown from Hot Tomato’s ‘Flan & Emily Jade’, who took it for the first time last survey. Gold FM is up 1.1% to 13.5, Hot Tomato is on 12.3%, with SEA FM bringing up the rear on 11.4%.

Drive goes to ‘Hamish & Andy’ on Sea FM, despite a 0.9 decline, and the ‘Mal & Luke’ show on Hot Tomato fell to a 13.3%, however remains in front of Gold FM on 12.1%.

Anyone under 40 is SEA FM’s turf – taking out 25-39’s, 18-24’s and 10-17’s. triple J is the only one to come close to SEA FM in 25-39’s.

Hot Tomato looks to have held it’s #1 25-54 position, and despite a small decline, wins 40-54 comfortably….although Gold have improved in that demo.

So again the Gold Coast is a tight race…with any of the 3 stations a shot at the #1 position in Survey 3.