Geelong Survey #1

Staff Writer

Serving 440k, the second largest city in the state and right on Melbourne’s doorstep; Geelong is the 23rd radio survey this year. The market is served by Grant Broadcasters Bay 93.9 and K Rock.

Here’s a snapshot of results released by Commercial Radio Australia from the survey conducted by Xtra Insights.

  • Krock dominates 25-39’s, while level pegging with triple j in 18-24’s
  • Bay FM leads 40-54’s and pulls seond spot in 25-39’s
  • Combined reach 10+ of the market for Krock and Bay FM is an 18.5%.
  • The 774 ABC Melboure comes home 55-65+ and leads ten plus.






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