Geelong Survey #1

Serving 440k, the second largest city in the state and right on Melbourne’s doorstep; Geelong is the 23^rd radio survey this year. The market is served by Grant Broadcasters Bay 93.9 and K Rock.

Here’s a snapshot of results released by Commercial Radio Australia from the survey conducted by Xtra Insights.

• Krock dominates 25-39’s, while level pegging with triple j in 18-24’s
• Bay FM leads 40-54’s and pulls seond spot in 25-39’s
• Combined reach 10+ of the market for Krock and Bay FM is an 18.5%.
• The 774 ABC Melboure comes home 55-65+ and leads ten plus.

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