Fairfax roll out ad campaign for cricket
From Monday expect to see the below ad (or slight variations) in newspapers, mags, on websites and social media to promote the cricket coverage on 2UE, 3AW, 4BC and 6PR.
The campaign will run until the end of February.
Fairfax Radio Network National Content Director Clark Forbes says:
“This will be a major campaign for the Fairfax Radio Network as we look to build audience for our cricket debut this summer.
“It will be the first time a commercial broadcaster is calling the majority of the cricket and we want to ensure cricket fans know about our great summer cricket coverage across the network. Our incredible commentator line-up includes legends such as Ian Chappell, Dean Jones, Greg Blewett, Damien Fleming and Greg Matthews, among other cricket greats. We are gearing up for a hot summer of cricket.”
Fairfax Radio Network National Sales Director Nick Randall added:
“Our vision with cricket is to break the mould of the way radio has traditionally been done for clients across summer. We have invested in a significant talent line-up and created a compelling destination for our advertisers and listeners. This campaign offers significant national reach providing us with the opportunity to deliver an exciting new audience for our advertisers to connect and engage with across a key retail period.”