Fairfax Radio: ‘a clearly defined strategy’

Staff Writer
Fairfax Media recently held an Investor day, with each of the divisions presenting to shareholders their business units progress, and plans.
Fairfax Radio CEO Adam Lang  was bullish on the radio strategy, pointing to Fairfax's share of commercial radio advertising revenue since he implemented his strategic changes (right). * 

Lang told the audience that Fairfax Radio aims to be the "number one information and entertainment radio network in Australia" through targeting 'The Influencers'; the 8 million Australians aged 35-64.

He said that Fairfax Radio is pursuing a "clearly defined strategy", and through pursuing excellence in broadcasting is achieving growth in advertising revenue.

You can see the slides from Adam Langs presentation at the Investor day below.

* FRN revenue for 4 capital cities vs. CRA advertising revenue for 5 capital cities. Figures from Deloitte.




click 'next' for the rest of the presentation

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