Fairfax Radio: ‘a clearly defined strategy’
Lang told the audience that Fairfax Radio aims to be the "number one information and entertainment radio network in Australia" through targeting 'The Influencers'; the 8 million Australians aged 35-64.
He said that Fairfax Radio is pursuing a "clearly defined strategy", and through pursuing excellence in broadcasting is achieving growth in advertising revenue.
You can see the slides from Adam Langs presentation at the Investor day below.
* FRN revenue for 4 capital cities vs. CRA advertising revenue for 5 capital cities. Figures from Deloitte.
click 'next' for the rest of the presentation