Exploring the audio media landscape with Audio101

Independent Media Agencies of Australia (IMAA) has today launched Audio101.

This latest e-learning module is part of its industry-first IMAA Academy program.

Audio101 will provide participants with a detailed analysis of Australia’s audio media landscape, exploring the sector’s key channels, industry bodies and offerings.

The latest course in the IMAA Academy’s eight-part education program, Audio101 is a collaboration between the association and industry body Commercial Radio & Audio (CRA).

The online course will provide a deep dive into the nation’s audio sector, including learnings around radio strategy, planning, buying and booking audio, and tools and measurement techniques.

CRA CEO Ford Ennals says “I am excited that the IMAA Academy Audio101 module will be launched to offer media planners and buyers crucial insights into the evolving, expanding world of radio and audio.”

“This module has been created by radio and audio experts and will show users exactly how radio campaigns can deliver impactful, direct and affordable results.”

IMAA CEO Sam Buchanan says “This module represents our ongoing commitment to promoting Australia’s audio sector and providing continued education and training around audio media strategies.”

“I’m confident Academy participants will have a renewed understanding of the sector and the importance of adding audio into their 2024 advertising plans.”

Each of the modules has been IMAA-certified, with participants receiving a badge once they successfully complete an exam for each course.

This year alone, the academy has trained more than 736 participants from 57 agencies and partners across Australia.

The academy’s final 2023 courses – publishing and news and digital – will launch in December this year and February 2024 respectively.

Find info on how to enrol here.