Duncan Campbell on Kyle & Jackie O: “That show is just a success.”
Australian Radio Network superstars Kyle & Jackie O have returned to double digits in the latest GfK radio ratings, comfortably sitting on a 10% share following a small but meaningful +.03 increase.
“That show is just a success,” ARN National CD, Duncan Campbell, told Radio Today. “It’s a dominant FM breakfast show in Sydney. The double-figure is great, that’s where we want them.”
In Australia’s most competitive radio market, the challenge now is music across dayparts. “The stress point for KIIS is the workday, and that’s where it competes in a bit more of an open playing field with the other two CHR stations; 2DayFM and Nova,” he said.
Survey #4 was a tolerably good one for WSFM too. The station is #2 FM on 8.6% and 7.8% in breakfast with Jonesy & Amanda (+0.7%).
But undeniably the big news story for ARN today is once again unfolding in Brisbane, where 97.3FM breakfast – now with Bianca, Terry & Bob – is reunited with the title of most listened-to FM brekkie show.
“The team are over the moon about that,” Campbell said. “It was a huge gamble for Bianca in leaving the Gold Coast and moving into an established show and replacing someone like Robin.
“It was a big leap of faith, and she’s done a tremendous job.”
ARN was, as explained Campbell, very much expecting a solid return to dominance for in the coveted breakfast slot. “The momentum was there,” he told Radio Today. “You have to have confidence in the research you do that shows you the station is a strong one.”
Campbell also said that the chemistry between Bianca Terry & Bob is evident. “I’ve always said this is where the station and the show would end up, so it’s nice to have the number now to back that up.”
Over to KIIS FM Melbourne where a -0.6% drop took the station to an overall market share of 6.4%, the station is now bottom of the commercial FM leaderboard. But Campbell knows there is work to be done.
“[KIIS FM Melbourne] has had a good incremental run of increases over the year, it’s taken a hit this time around,” he said.
“We’re aware of the issues with that station, and we’re going to look at that as we head into the back end of the year and we’ll start focussing the laser onto KISS 101.1, but we’re not going to be happy with those level being sustained.”
Campbell wants to create an environment in Melbourne where GOLD and KIIS have a #1 and #2 FM duopoly. “That’s the goal,” he says.