DMG launches ShopperNova
Following the recent launch of their group buying site getinquick.com.au (see story here), DMG have launched a new mobile app called ShopperNova.
The app is designed to offer special deals and promotions that are near to the users physical location.
DMG's Chief Digitial Officer Rebekah Horne commented “Combining the location services of the smartphone and power of broadcast radio, we will have a very compelling offer for both our clients and audience”
The app will be free and promoted heavily through the Nova brand.