DAB+ Stocking Filler
Commercial Radio Australia and Sony have partnered with a bonus offer for DAB+ digital radios this Christmas.
A series of three 30 second ads produced by agency Eardrum, will air across 42 commercial radio stations in the metro markets of Sydney, Melbourne, Brisbane, Adelaide and Perth promoting digital radio as a gift of ‘unlimited entertainment’.
Highlighting the free to air access of DAB+ digital radio, the ad campaign features the offer of a bonus portable Bluetooth speaker worth $129 with the purchase of a selected Sony DAB+ radio’s from JB Hifi, Myer, Bing Lee and The Good Guys.
Commercial Radio Australia chief executive officer, Joan Warner said: “We’re pleased to partner with Sony and key retailers JB Hifi, Myer, Bing Lee and The Good Guys again for another wide-reaching Christmas campaign, showcasing what a great Christmas gift a DAB+ digital radio is with free to air, easily to access, unlimited entertainment.”
Head of Video, Sound & Tablet at Sony Australia, Abel Makhraz, said: “We’re thrilled to be involved in Commercial Radio Australia’s Christmas ad campaign for the second year running. It’s a mutually beneficial partnership which promotes the benefits of DAB+ digital radio and provides excellent results for Sony by driving awareness of our brand and summer offers”.
The on-air ad campaign will run on high rotation for more than three weeks, supported by station web banners. In-store merchandising includes strong point of sale and ticketing, with digital radios featured in multiple retailer catalogues in the lead up to Christmas.
Listen to the radio ads here.